Bert Jacobs
Co-Founder and Chief Executive Optimist
Life Is Good

Optimism Can Take You Anywhere

Bert Jacobs combines innovative business lessons, humor, and inspired storytelling to weave the compelling tale of how he and his brother John, with a combined sum of just $78 in the bank, launched a business that now sells products in over 2,000 retailers nationwide. Life is Good attracts a rapidly growing community of optimists by forging meaningful, emotional connections. Jacobs’ innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

About Bert Jacobs

Bert Jacobs is Co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Jacobs and his brother launched their successful business by selling T-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by retailers across the U.S. and Canada.

Jacobs has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC's Business Nation, ABC News' Nightline, NBC's The Today Show, and in the New York Times, the Wall Street Journal, Inc. Magazine, and Men's Health, among others.

Ken Schmidt
Brand Visionary
Former Director of Communications Strategy
Harley-Davidson Motor Company

Make Some Noise: Open the Throttle and Dominate Your Marketplace

Ken Schmidt shares how businesses of any size and scope can — by focusing on understanding and harnessing the most basic drivers of human behavior — improve their competitiveness and avoid margin-killing commoditization in even the most difficult marketing environments. The road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate starts here. Schmidt challenges audiences to consider what they are willing to do today that is different than what they did yesterday, for the people who can put them out of business tomorrow.

About Ken Schmidt

One of the most in-demand speakers and communications consultants in America, Ken Schmidt has lived a life that most can only dream about. He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news. As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history — and got paid to ride motorcycles. He is widely known as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands.